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Gold as pure as Mothers Love

What is 91.66 gold?

Today in this world of competence everyone is advertising on pure gold, but the pure gold is not apt for Jewellery making as it is too soft for designing. In order to make it strong and to mend as we wish certain percentage of alloys are added. This gold is considered as best for designing jewellery, but when the percentage of alloys increases the gold becomes impure. With utmost care we offer you the pure gold in 91.66%. Our long lasting relationship with our customers for 60 years rests on this purity that we offer. No doubt, technically in the world of gold jewellery, 22 carat or 91.66% gold is the pure gold. But over and above this numeral, pure gold for us is like Mothers Love.

Carat Gold % wt Alloy% wt
24 ct 100%  0 %
22 ct 91.66%  8.34%
18 ct 75.00% 25.00%
14 ct 58.50%    41.50%
9 ct 37.50% 62.50%
Importance of Hall marked gold

As per the awareness of government of India, about pure gold and about the necessity of protecting the customers from buying bad quality gold and to prevent adulteration of gold and to give the best quality to the customers, Hall marking Scheme was introduced. Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in gold. Hallmarks are thus official marks used in many countries as a guarantee of purity or fineness of gold jewellery. We the SRIRAM Jewellers deal with hallmarked gold with unadulterated sincerity.



ISO 9001:2008


There are a few things to remember when selecting gold Jewellery. The carat will be an accurate indicator of the gold content in the piece. The higher the percentage of pure gold, the higher the value is. The overall weight of the piece also determines its worth. A better design will of course, command a better price. Thought fully crafted pieces in order to offer better wearing and removing convenience will again push up the price. Ornamental detailing, such as engraving or diamond laser finishing, or a special matte finish or Florentine finish, also add to the cost of the piece. Though most Jewellery today is machine crafted, some manual works by expert hands are also involved. The more manual work that goes into creating a piece, the more it will cost.
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